What Is SEO?

What is SEO? Difference between Seo types and Techniques?

Introduction: What is SEO?

Search engine optimization (SEO) is a web marketing technique used to improve the volume and quality of traffic to a website by increasing its visibility in search engine results pages (SERPs). Search engine optimization is achieved by enhancing the relevance and quality of content, including web pages, and by increasing the number and quality of backlinks to a website. Here are the difference between Seo types and techniques:

There are two types of seo  

On-Page 

On-page SEO also known as on site seo. On page seo is everything you do on your website to improve your ranking on search engine results. On-page SEO is all about optimizing the stuff that you have control over and can change on your website.

Checklist of on page O: 

  • Title Tag
  • Meta Description
  • Keywords
  • URL Optimization
  • Heading (H1, H2)
  • Anchor text
  • Image Alt Tag
  • Plagiarism
  • Internal Linking
  • External Linkinng

Off-Page SEO

Off page seo is the process of promoting a website outside of the website. The goal of off page seo technique is to increase the website’s ranking in search engines by improving the website’s backlinks, which are references to other websites.

Checklist of Off Page SEO

  • Social Bookmarking
  • Guest Blogging
  • Social Profiles
  • Forum Posting
  • PDF Submission
  • PPT Submission
  • Classified Submission
  • Directory Submission
  • Infographic
  • Video
  • Blog Commenting
  • Questioning & Answering 
  • Image Submission