Internal Linking Strategy

What is Internal Linking?

Introduction: Internal linking is when you link to a website within your own website. This allows your website to become a more connected and efficient experience for the user.

What is the difference between Internal and external Link


Internal Link: Internal link occurs when you link one of your pages to another page of your website. Internal link also known as Inbound link.

External link : external linking is when a site links to URLs located on other domains. External link also known as outbound link.

Why Internal Link important for SEO?


  • Internal links establish relationships between content
  • They allow users to navigate a website.
  • Distributes page authority around websites
  • Reduce bounce rate
  • Improve crawlability

Different types of Internal Links


  • Navigational Links
  • Footer Links
  • Sidebar Links
  • Contextual Links
  • Image Links

Best Internal Link Strategy?


  • Add relevant Anchor Text.
  • Add relevant Internal Links.
  • Write lots of contents.
  • Add Do follow Link.
  • Make sure your link is working.


Add link to relevant content with an anchor text that’s relevant as well. 

By following internal linking best practices consistently throughout the site, you will build a strong link profile and improve the SEO on your website.