What is redirection?

Understanding Redirections: What They Are and How They Work

What is Redirection ?

Redirection is when a website redirects the visitor to a different page. This may be done to change the navigation or to make the website easier to navigate.

Why Are Redirects Important?

Redirects are important because they forward traffic one URL to another URL. 

Improve USer experience by ensuring visitors don’t land on broken or duplicate pages.

If you forget to add redirect your URL you can loss you search engine ranking.

Different types of redirections

There are different types of redirections but main categories of redirection is permanent and temporary redirection.

Permanent redirection:

Permanent redirection are for when you don’t expect to show the old page again. Like if you delete a page. Or if you combine duplicate pages. They tell search engines it’s OK to remove the old URL from search results and start displaying the new one.

Temporary Redirection:

They’re for when you need to redirect a page for a short time.

When to Use Redirections

  • Deleted pages 
  • Move URL from one page to another page
  • Merge duplicate pages
  • Move your website to new domain
  • You add category tags or parent pages that affect URLs
  • Redirect your site from HTTP to HTTPS

List of common Redirections

Here’s a the list of the most common types redirections:

301: Moved permanently 

302: Redirected temporarily

303: Redirected temporarily

307: Redirected temporarily

308: Redirected permanently 

How to Implement Redirects

There are three main ways to set up HTTP redirects: 

  • Through plugins
  • Through your CMS (content management system)
  • Through an .htaccess file

Benefits Of Redirection For Seo

  • With redirections, you improve the user experience
  • Redirects help you control crawling and indexing. 
  • You can preserve the PageRank of an old page.


With a little knowledge and experimentation, you can utilize redirects to help your users and the search engines find the correct pages your website.